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It was one other report yr for the Malaysian automotive trade, with gross sales reaching an astounding 799,731 autos in 2023. That’s an enormous 11% improve over the earlier yr, so there are certain to be some massive winners amongst the important thing gamers.
However simply how massive? We’ve now gotten the total breakdown of gross sales for every model, and among the outcomes will elevate quite a lot of eyebrows. To no shock to anybody, Perodua continues to guide the market, however its gross sales didn’t simply go up somewhat bit – it smashed the 300,000 mark by delivering 330,325 autos final yr. That’s a rise of 48,306 models (greater than what fifth-placed Mitsubishi offered all yr) or 17.1%.
Second-placed Proton additionally had a relatively good yr, promoting 150,975 autos (up 14,949 models or 11%) – lastly reaching its 150,000 goal (albeit a yr late). Collectively, the 2 nationwide carmakers captured a 66.9% market share, the very best since 2002.
Toyota remained the closest non-national challenger, reporting a marginal improve of 6,165 models (+6.2%) to 106,206 models. Behind it, Honda’s gross sales remained nearly flat at 80,027 models (down 263 models or 0.3%), whereas Mitsubishi offered 2,298 fewer autos at 21,719 models (-9.6%). Nipping on the diamond model’s heels was Mazda, gross sales of which shot up a formidable 30.6% to 19,124 models (up 4,480 models).
Elsewhere, the continued momentum of the new Ranger and Everest enabled Ford to submit a 51.8% improve in gross sales to eight,858 models (up 3,021 models). A giant loser final yr was Nissan, gross sales of which fell 27.5% to a spherical 10,000 models (down 3,785 models), however this was eclipsed by even greater losses from Volkswagen (down 1,200 models or 31.5% to 2,612 models) and Subaru (down 714 models or 28.4% to 1,801 models).
Within the premium phase, BMW additionally posted flat gross sales of 11,973 models (simply three fewer autos offered), whereas Mercedes-Benz’s gross sales dipped beneath the ten,000 mark with 9,315 models offered (down 696 models or 7%). The marginally underwhelming efficiency of the massive two has allowed bit gamers to submit big beneficial properties, together with Lexus (almost doubling its gross sales to 1,901 models), MINI (up 595 models or 49.1% to 1,808 models) and Porsche (up 631 models or 70.5% to 1,526 models, the latter beating even Hyundai).
An underlying theme final yr was the continued rise in electrical autos gross sales, led by beginner BYD. It entered the market in a decent 14th place with 3,728 autos offered, though the very fact it solely barely edged out BMW’s far more costly EVs (over 3,600 models delivered) might be a good greater story. Forward of it was Chery, which offered 4,493 models – regardless of deliveries solely beginning in September.
We should always level out that Peugeot and Kia – each franchises held by Bermaz – have stopped reporting their numbers to the Malaysian Automotive Affiliation (MAA), which is why their gross sales not determine on this desk. Additionally lacking is Tesla, which isn’t a member of the affiliation.
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