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In a brand new part of its ‘Seller or No Seller’ advertising marketing campaign, aftermarket agency Halfords claims motorists are wrongly instructed to make use of franchised dealerships to keep up their guarantee.
Within the autumn Halfords picked a battle with franchised supplier networks by claiming drivers are paying “over the percentages” for service and repairs.
Now, following a survey by Opinium, it says too many motorists wrongly imagine they need to use a dealership to guard their automotive’s guarantee.
In whole 54% of the motorists surveyed claimed they’d been instructed that they need to get their automobile serviced on the model’s dealerships to guard their guarantee, when by regulation they’re entitled to pick any workshop that may meet the automobile producer’s particular service necessities and use matching high quality components.
Nearly one in 5 drivers whose autos are now not underneath guarantee imagine they’re obliged to make use of dealerships for servicing.
Halfords is on a cost to win market share within the automobile upkeep sector following its acquisitions of Common Tyre and Autocare, Nationwide Tyres and Autocare and Lodge Tyre, and it now has 650 workshops, nearly 1,800 ‘service places’ (together with its cell service vans) and a median buyer drive time of 20 minutes.
Within the newest part of the ‘Seller or No Seller’ marketing campaign, Halfords is concentrating on the 6.8 million drivers whose autos are out of guarantee however who nonetheless use dealerships for servicing.
It claims cost-conscious motorists might save nearly £400 million in the event that they stopped utilizing dealerships for servicing as soon as their guarantee has expired.
“Folks have each proper to make use of a supplier for servicing if they want, nevertheless it’s vital they accomplish that out of selection, not as a result of they imagine they’re underneath an obligation,” mentioned Graham Stapleton, chief government of Halfords. “Our analysis reveals there’s an excessive amount of confusion, and it possible begins with what individuals are instructed on the forecourt.
“Halfords will at all times provide a top quality service by totally certified technicians at a terrific value. The common saving versus dealerships is usually very vital and our garages are sometimes rather more handy. My message to motorists is straightforward. No matter you drive, whether or not it’s a Ford or a Ferrari, you’ve gotten a selection about the place you get your automobile serviced. Seller, or No Seller.”
Sue Robinson, chief government of the Nationwide Franchised Sellers Affiliation (NFDA), mentioned: “Selecting to convey your automobile to a franchised supplier for service or repairs affords a spread of benefits. Franchised sellers provide distinctive ranges of professionalism and customer support, devoted to making sure a seamless and hassle-free expertise all through the whole course of.
“Because the automotive panorama shifts in the direction of electrification, trendy autos are geared up with complicated know-how and security measures which franchised sellers are effectively ready for with extremely expert technicians guaranteeing service that adheres to producer requirements, utilizing available components on the shelf.”
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