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We are able to discuss efficiency later, how about these seats?
If you happen to’re impressed by consideration to element, you’ll definitely be impressed by this 1974 Volvo print advert. Whereas American carmakers on the time had been promoting customers on fashion and inexpensive luxurious, Volvo was sharing with automotive buyers the virtues of its seats. Actually. The motive force’s seat particularly.
Extra Favourite Automotive Adverts
Apparently, and I don’t truly doubt this, the Volvo driver’s seat was designed to advertise long-trip consolation, and make you a greater driver. Whereas that is solely per interval Volvo promoting—which solely eschewed claims of energy, luxurious, or fashion—it’s stunning that even Volvo would go into this a lot element a couple of single characteristic of the automotive. After all, to tie the message up neatly, the advert textual content concludes with this:
If this looks like a variety of thought to place into the place the place you sit, you’ll be much more impressed by one thing else. The considering that went into place the place we put our seat. Our automotive.
Now, it’s attention-grabbing that within the single picture of the entire automobile, the automobile does seem like hustling alongside. Maybe a subliminal suggestion that regardless that your Volvo has been thoughtfully engineered and was properly screwed collectively, there’s nonetheless time available?
Additionally, and we haven’t truly counted, what number of interval Volvo advertisements featured a automotive of this shade, or the yellow under?
Take heed to the Shopper Information Automotive Stuff Podcast
1974 Volvo Gallery
(Click on under for enlarged pictures)
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