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Isuzu Ute Australia offered extra automobiles right here in 2023 than in any 12 months, sitting within the high 10 and providing one of many three best-selling automobiles in our market.
It offered 45,341 automobiles in 2023, up 28.4 per cent 12 months over 12 months. It was Australia’s tenth best-selling model, beating out the likes of Volkswagen and Nissan regardless of having solely two automobiles to promote.
It had 3.7 per cent share of the Australian new automobile market, which swelled to a grand complete of 1,216,780 new passenger and business automobile gross sales.
Not solely was 2023 Isuzu Ute Australia’s finest 12 months, however it was additionally one of the best 12 months of gross sales for each of its two fashions.
Isuzu offered 31,202 D-Max utes, making it Australia’s third best-selling automobile behind the Ford Ranger and Toyota HiLux.
4×2 D-Max gross sales have been up 36.7 per cent 12 months over 12 months, whereas 4×4 gross sales have been up 26.4 per cent. The D-Max was Australia’s second best-selling 4×2 ute, beating out the Ranger, although it was considerably behind each the Ranger and HiLux in 4×4 gross sales.
Isuzu offered 14,139 examples of the MU-X SUV, up 28.7 per cent. It sat simply behind the rival Ford Everest in gross sales (15,071 models), although each have been outsold by the Toyota Prado (20,710 gross sales).
“We respect that it hasn’t been the best of years for our two-car model and the business total, with quite a lot of logistical challenges effecting deliveries all year long,” stated IUA managing director Junta Matsui.
“However with some strategic downside fixing and arduous work we have been capable of work round these challenges and ship buyer orders as shortly as doable.
“With the D-Max and MU-X recognised as two of Australia’s most-popular and best-value automobiles on sale at present, together with wholesome ranges of auto inventory touchdown at sellers domestically, we’re optimistic that this constructive trajectory will proceed nicely into 2024 and past.”
Isuzu’s MU-X should deal with a brand new, extra boldly styled Prado, due mid-year, which may additional cement that nameplate’s dominance.
In the meantime, the D-Max will face off with a brand new technology of the Mitsubishi Triton, due in February, a rival which has beforehand occupied the rostrum spot within the ute section.
Late in 2023, the corporate celebrated 15 years on the Australian market and 300,000 cumulative deliveries.
General, since its launch in 2008 and the tip of 2023, Isuzu has offered 311,641 automobiles in Australia: 225,145 D-Max utes and 86,496 MU-X SUVs.
MORE: The whole lot Isuzu D-Max
MORE: The whole lot Isuzu MU-X
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