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A 3rd of British drivers revisit the identical dealership to purchase their subsequent automotive, in line with findings by used automotive web site AA Automobiles analysis.
In whole, 31% of drivers purchased two or three vehicles from the identical dealership, whereas 4% have purchased greater than three autos from the identical dealership.
Nevertheless, with greater than 1 / 4 (29%) of drivers going someplace totally different every time, the analysis suggests dealerships can’t depend on loyalty alone and should nonetheless make an effort to draw new clients and stand out from the group.
Almost three in 5 drivers (58%) say they’ve purchased from a dealership they hadn’t visited beforehand as a result of that they had discovered a particular automotive they appreciated on-line and went to see it in individual. Over 1 / 4 (27%) visited a selected enterprise as a result of it had been beneficial to them by a good friend or member of the family.
When planning to purchase a used automotive, three in 5 drivers (59%) say they’d test if a dealership is accredited or authorized by an impartial organisation. In the meantime, half (56%) would examine the enterprise’s web site. Simply 3% of drivers would do no analysis in any respect.
Half of drivers (51%) would additionally search for impartial evaluations on different web sites earlier than deciding to do enterprise with a dealership. In the meantime, 7% would search feedback about particular dealerships by way of social media.
Mark Oakley, director of AA Automobiles, stated: “Each skilled automotive seller is aware of that buyer belief is the lifeblood of their enterprise and the important thing to sustainable gross sales development – whether or not that’s repeat enterprise from clients returning for his or her subsequent automotive or by means of referrals they make to their family and friends. However earlier than sellers can earn that belief, first they have to appeal to recent clients to their forecourts.
“Evaluate web sites permit would-be patrons to do their due diligence on the standard of a seller’s service earlier than even setting foot on a forecourt. With a lot competitors, and drivers capable of supply their excellent automobile from anyplace within the nation, dealerships with stellar evaluations and people accredited by a good model are the most probably to face out from the group.
“Three in 5 drivers say that when on the lookout for a used automotive they actively hunt down dealerships which have been given a seal of approval by an impartial organisation.
“Leaning into the popularity of a trusted model, like The AA, will help dealerships encourage the shopper confidence that is step one to a sale. AA Automobiles has additionally partnered with the Chartered Buying and selling Requirements Institute so as to add one other layer of reassurance that finally helps sellers stand out from the competitors and drive extra gross sales.”
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