Ford U.S. EV Gross sales Decreased 11% In January 2024

In January, the Ford model offered 145,632 autos within the U.S., about 3.6% greater than a yr in the past. Nevertheless, its battery-electric autos (BEV) gross sales famous a weak begin to the yr.

Final month, Ford offered 4,674 all-electric autos, 11% lower than a yr in the past and the bottom degree since April 2023. That is additionally simply 3.2% of the model’s whole quantity (in comparison with 5-6% in late 2023).

If we glance into the main points, it seems that the principle cause behind the BEV gross sales drop is the collapse of the Ford Mustang Mach-E gross sales by 51% year-over-year to 1,295.

Gross sales of the Ford F-150 Lightning weren’t that dangerous (comparatively), as a result of it was down marginally—by 0.3% year-over-year to 2,258. In the meantime, the Ford E-Transit van was the one which introduced some progress with 1,121 gross sales (up 214% year-over-year).

Ford BEV gross sales final month (YOY change):

• Ford Mustang Mach-E: 1,295 (down 51%)
• Ford F-150 Lightning: 2,258 (down 0.3%)
• Ford E-Transit: 1,121 (up 214%)
• Complete: 4,674 (down 11%) and three.2% share

For reference, in 2023, Ford offered greater than 72,000 all-electric autos within the U.S. (up 18% in comparison with 2022). It was about 3.8% of the model’s whole quantity.

Ford BEV gross sales in 2023 (YOY change):

• Ford Mustang Mach-E: 40,771 (up 3%)
• Ford F-150 Lightning: 24,165 (up 55%)
• Ford E-Transit: 7,672 (up 18%)
• Complete: 72,608 (up 18%) and three.8% share

Ford F-150 Lightning

The Ford F-150 Lightning famous 2,258 models (down 0.3% year-over-year). The producer seems to pay attention to the difficult market scenario and just lately adjusted the 2024 pricing and manufacturing plan.

Contemplating that the gross sales ends in early 2023 had been sluggish (on account of manufacturing pauses and a recall), we guess that we’ll nonetheless see at the least an honest progress in Ford F-150 Lightning gross sales in 2024. Alternatively, for now, we will most likely neglect in regards to the plan of 150,000 models per yr (12,500 per 30 days), outlined just a few years in the past.

Ford Mustang Mach-E

Ford Mustang Mach-E gross sales are an actual subject. In January, just one,295 models had been offered (down 51% year-over-year). That is the second-lowest end result ever since launching in March 2023.

The “gross inventory”—reported by Ford—decreased barely to 21,400 models (in comparison with 22,200 a month in the past), however that is nonetheless equal to a number of months of gross sales.

Manufacturing of the Ford Mustang Mach-E in Mexico (for international markets), in January amounted to three,454. The bottom degree for the reason that manufacturing facility improve in January-February 2023. The height was 13,639 in Might 2023.

We assume that Ford produces much less as a result of it expects to promote much less. The stock within the U.S. (aka “gross inventory”) within the U.S., most likely ought to be decreased to a extra wholesome degree, and there is likely to be an uncertainty about different international markets.

Probably the most hanging issues is that, just a few years in the past, Ford outlined a plan to realize a manufacturing price of 210,000 Mach-E yearly.

Ford E-Transit

Gross sales of the Ford E-Transit van in January amounted to 1,121, up 214% year-over-year. It is a very constructive consequence and a second such robust month for the mannequin.

The Ford E-Transit was America’s best-selling electrical van nameplate in 2023, and plainly this won’t change in 2024 (if it continues to promote a a four-digit degree a month).

Different Plug-Ins

Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln‘s PHEV gross sales weren’t revealed both.