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Volkswagen Group’s Cupra model will enter the U.S. by the tip of the last decade, beginning with a pair of electrical SUVs.
The knowledge was revealed on Thursday by Cupra CEO Wayne Griffiths throughout a presentation for the corporate’s 2023 monetary outcomes.
Cupra began out life as a efficiency sub-brand of VW Group’s Spanish model SEAT, however in 2018 was repostioned as a standalone model providing a spread of sporty, emotional autos with putting design.
Extra lately, it has been including electrical autos to its lineup, and even established its personal workforce within the Excessive E electrical off-road racing collection.
2021 Cupra Formentor
Cupra primarily operates in Europe however has already expanded to some worldwide markets, together with Mexico and different Latin American nations. For the U.S. launch, Cupra will initially function in choose states on the east and west coasts, and alongside the sunbelt.
Griffiths confirmed no less than two fashions, each of them EVs. One shall be an electrical model of the Formentor, a compact crossover that is associated to the Volkswagen Tiguan. The electrical Formentor will possible be primarily based on a next-generation design as the present Formentor, which was Cupra’s first standalone mannequin, is already 4 years previous. The opposite mannequin confirmed by Griffiths was a bigger SUV that shall be in-built North America.
He stated Cupra autos shall be supplied within the U.S. through a “new distribution mannequin.” This might be referring to a subscription mannequin or presumably direct gross sales that skip franchised dealerships.
Cupra final 12 months delivered 230,739 autos. That was a brand new document for the fledging model and up 50.9% on the earlier 12 months’s outcome.
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