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Trend loves a comeback story, and so can we. Yesterday, Lagardère Group introduced Coronary heart Media Group, helmed by Olivier Burlot, as the brand new licensing accomplice for ELLE in Malaysia. And for the primary time ever, the title will probably be printed in Bahasa Melayu. This announcement comes scorching off the heels of ELLE Singapore’s highly-successful launch subject fronted by Singaporean actress Chen Yixin—which offered out at Books Kinokuniya inside hours of its launch in Singapore.
Associated article: Lagardère Group Appoints Coronary heart Media Group as its new licensing accomplice for ELLE Singapore
“This enterprise with Coronary heart Media Group, a stable and reliable accomplice, will allow us to push additional the event of ELLE as a 360° model in Malaysia. I’m assured that ELLE’s common values, its distinctive viewpoint on vogue, magnificence, tradition, society, and life-style, along with its highest requirements of journalism, will proceed to encourage ladies in Malaysia and resonate with them,” stated François Coruzzi, CEO of ELLE Worldwide Licenses.
“We’re excited to deliver ELLE again to Malaysia. This title is a powerful addition to our portfolio, enabling us to broaden Coronary heart Media’s choices and meet the market demand for worldwide and high-quality manufacturers aimed particularly at ladies,” stated Burlot. “We’ll create content material throughout print and digital and—by leveraging our in depth database of our viewers in Malaysia—provide loads of distinctive and interesting occasion alternatives for our model companions.”
With the objective of manufacturing the highest-quality content material, ELLE Malaysia will probably be led by a Bahasa Melayu-speaking group which can additional enrich its readers’ expertise with a number of daily-updated multimedia content material throughout vogue, magnificence, life-style, tradition, leisure and watches and jewelry. Powered by a various, multi-talented and dynamic group, ELLE Malaysia’s on-line presence will echo the model’s signature essence, providing each day information updates, opinions on the most well liked matters, how-to guides and interviews.
“ELLE Malaysia is for clever ladies who like to be trendy in each side of their life whereas being an lively participant of society,” stated Burlot. “We’re targeted on additional scaling a multi-channel model and with high skills, from throughout the trade, to usher within the latest chapter of this iconic model.”
The primary subject of ELLE Malaysia is slated to launch in September 2024.
For inquiries, please contact: data@heart-media.com
This text was first seen on Elle Singapore.
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