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On 14 December 2023, autonomous car (AV) developer Cruise introduced it was slicing 900 jobs, roughly 25% of its workforce. It was the most recent in a sequence of unfavorable occasions for the GM-owned firm, together with the dismissal of 9 executives, following an ongoing investigation right into a San Francisco visitors incident that occurred on 2 October. Having already been struck by one other car, a pedestrian was then dragged 20 ft by a Cruise robotaxi.
Cruise suspended its US operations on 26 October and introduced it could cooperate with authorities investigating the matter. Nevertheless, on 1 December, the California Public Utilities Fee (CPUC) accused it of “deceptive the Fee” and “making deceptive public feedback relating to its interactions with the Fee.” The CPUC contends Cruise omitted particulars that its AV was engaged in a pullover manoeuvre through the incident.
In September, throughout The Autonomous 2023, Carter Stern, Director of World Affairs at Cruise, opined that AVs might be a power for rising highway security—a steadily cited profit amongst adherents. However might reactions to the controversy finally have unfavorable repercussions for your entire sector?
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