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In a formidable show of resilience and adaptableness, Bentley Motors delivered 13,560 extraordinary autos in 2023, marking its third-highest gross sales report. This achievement is all of the extra exceptional given the 11 per cent lower from 2022’s pinnacle. Central to this success has been the growing demand for personalised luxurious, with Bentley’s Mulliner customisation program taking part in a pivotal function in attracting discerning prospects.
A major three-quarters of Bentley consumers opted for customisation past the usual choices in 2023, a 43 per cent enhance over the earlier 12 months. This surge in bespoke requests, fulfilled by Bentley’s Mulliner division, underlines a transparent development: the posh automobile market is evolving, with consumers in search of autos which might be as distinctive as their particular person tastes.
Mulliner, Bentley’s bespoke commissioning division, has been on the forefront of this transformation. This system’s unparalleled craftsmanship and a focus to element have seen an astonishing rise in bespoke commissions. In 2023, roughly 75 per cent of all Bentleys manufactured featured Mulliner content material, a testomony to the division’s mastery in creating customized luxurious autos. The elevated demand for these distinctive customisations signifies a shift in shopper preferences in direction of extra unique and personalised luxurious experiences.
This development is mirrored in Bentley’s mannequin gross sales, with the Bentayga, with the introduction of the Prolonged Wheelbase (EWB) variant, remaining probably the most sought-after mannequin, making up 44 per cent of complete gross sales. The UK market emerged as a frontrunner in hybrid mannequin gross sales, nearly a 3rd of which had been chosen as hybrids, showcasing a rising environmental consciousness amongst luxurious automobile consumers.
Regardless of combined regional efficiency and difficult market circumstances in key areas like China and the UK, Bentley’s concentrate on larger income fashions and customisation choices contributed considerably to its general success. The Azure, S and Velocity fashions, recognized for his or her larger income potential, comprised 70 per cent of the gross sales combine, up from 30 per cent within the earlier 12 months.
Bentley’s dedication to bespoke luxurious was additional evidenced by the expansion in Mulliner’s commissions. The division’s capability to personalise autos right down to the minutest element resonated strongly with prospects, resulting in a report variety of bespoke orders. This development in customisation has not solely contributed to Bentley’s gross sales success but additionally bolstered its status as a frontrunner in luxurious automotive craftsmanship.
Adrian Hallmark, Chairman and CEO of Bentley Motors, mirrored on the 12 months’s achievements with cautious optimism. He emphasised the numerous development in demand for bespoke personalisation and high-value derivatives, which have been instrumental in sustaining Bentley’s place within the luxurious automobile market.
In abstract, Bentley’s 2023 success story is a story of luxurious, personalisation, and resilience. The function of Bentley Mulliner on this story can’t be overstated – its bespoke customisation program has develop into a defining characteristic of the Bentley possession expertise, driving demand and enhancing the model’s prestigious picture within the luxurious automotive sector.
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