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We’ve seen this one coming – Bermaz Auto Alliance (BAA) has introduced it has ceased operations efficient at present, three months after it handed the distributorship of Peugeot again to the French model’s dad or mum firm Stellantis. This marks the tip of a course of that began when BAA took over the reins from previous custodian Naza greater than three years in the past.
The closure successfully ends Peugeot’s gross sales and after-sales actions in Malaysia, which can be transferred to the native gross sales firm Stellantis Malaysia. In its assertion issued at present, BAA stated it’s grateful for the assist and confidence expressed by its clients.
It additionally said that it has agreed to switch its contractual Free Service Upkeep (FSM) programme to Stellantis in totality. As such, all future FSM providers can be dealt with by the gross sales community appointed by Stellantis. The latter has arrange a name centre that may start operations tomorrow, March 1, 2024. Clients can name the toll-free quantity 1800-18-STLA (7852) or e-mail [email protected] for any considerations or extra info.
Bermaz Auto Alliance can hint its origins again to December 2020 – when it was referred to as Berjaya Auto Alliance – as a three way partnership between Berjaya (which held a 51% stake) and Bermaz to handle the Peugeot franchise in Malaysia. In June 2021, Berjaya introduced it was pulling out of the enterprise, promoting its stake again to Bermaz and different shareholders.
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