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BMW of North America launched its Q1 2024 gross sales outcomes for the BMW and MINI manufacturers within the U.S. The BMW model achieved a complete of 84,475 car gross sales, marking a 2.4% improve from the identical interval in 2023 when 82,466 automobiles have been bought.
Sebastian Mackensen, President and CEO of BMW of North America, expressed optimism about their sturdy begin in 2024, emphasizing their confidence within the high quality of their automobiles and the number of their product lineup to drive continued success. He highlighted the model’s dedication to providing prospects the flexibleness to pick out the car and drivetrain that greatest aligns with their preferences, together with making certain a superior buyer expertise by way of their nationwide supplier community.
When it comes to electrical car gross sales, BMW expanded its choices with the introduction of the BMW i5 in late 2023, bringing the full variety of totally electrical fashions within the U.S. to 4, together with the BMW i4, BMW i5, BMW i7 Sedans, and the BMW iX Sports activities Exercise Car. The corporate reported gross sales of 10,713 electrical automobiles in Q1 2024, which accounted for about 12.7% of complete U.S. gross sales.
Moreover, BMW’s electrified lineup options 4 plug-in hybrid electrical fashions: the BMW X5 xDrive50e, BMW 330e, BMW 750e, and BMW XM, with plans for the plug-in hybrid electrical BMW 550e to turn into accessible in showrooms later within the yr.
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