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With Hari Raya Aidilfitri simply across the nook, Carro has launched its first festive movie following its rebranding from myTukar, highlighting the thread that joins family members in addition to the connections and recollections made by means of each balik kampung journey.
Siapa Siti? tells a narrative of a household caught in a site visitors jam throughout their journey dwelling. Nonetheless, issues take a flip for the quicker when grandma spots a well-known face and insists on a wild goose chase after an orange-coloured automotive. Did she spot a long-lost member of the family within the crowd? Watch the brief movie to search out out.
“The balik kampung drive would possibly take hours, however each journey, each site visitors jam and each automotive trip varieties a household’s collective recollections. The journey dwelling issues, and that’s why we’re dedicated to delivering high quality and protected rides that can permit folks to drive dwelling worry-free,” stated Carro’s regional head of promoting, Katherine Teo.
“The movie’s ending tagline ‘Household, it’s what drives us’ actually captures the spirit of Raya and our values as a model. Firstly, we need to cherish our recollections with our family members and acknowledge their significance in our lives. Secondly, it’s a reminder of our dedication to all of the households in Malaysia who belief us and select us repeatedly,” stated Carro Malaysia CEO Derrick Eng.
“After final yr’s tearjerker which highlighted the significance of going dwelling to what issues, we thought it was solely proper for this yr’s movie to indicate that the journey house is equally treasured. We additionally wished to interrupt expectations and flip the standard coronary heart wrenching Raya style on its head, and what higher option to carry out the thrill of going dwelling with a excessive rigidity, comedic automotive chase journey, stated Carro artistic director Simond Chew.
The festive movie can also be launched in Singapore and Indonesia, two of the various markets Carro is current in.
Trying to promote your automotive? Promote it with Carro.
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