[ad_1]
SAIC have a complicated design studio on prime Maryleborne actual property in the course of London. The open plan association with designers’ zones, assessment areas, relax area and groovy chairs gives a artistic surroundings with which to draw design expertise to outline the longer term SAIC Group merchandise. Once I began Drive and was proven spectacular amenities of OEMs like Volvo or engineering companies like Magna, it made me surprise how a design consultancy like Drive can compete with the key automotive producers and their studios. The reply after all is we don’t – design consultancies provide one thing completely different.
Main automotive corporations perform most of their design work themselves, with devoted design departments able to dealing with each facet of the design course of. However few corporations don’t use the companies of exterior design consultancies for some smaller initiatives or as a validation of their inner designs, while many smaller area of interest corporations use such consultancies to complement their extra restricted in-house design amenities on bigger design initiatives.
Most often the explanation we get proven round an organization’s design amenities is as a result of Drive is working with them or about to. They see that Drive has one thing to supply them and so they need us to work with their groups to stimulate creativity and maximise the design output. Whether or not or not it’s for market insights, a contemporary design perspective or just extra digital useful resource we’re in a position to present focussed {and professional} experience.
As with the studio area, I query ‘how can we compete’ when recruiting artistic expertise, when automotive OEMs can provide a lot when it comes to employment, amenities and certainty of initiatives nicely into the longer term.
Once more we don’t compete, what we’ve to supply is completely different.
We’re an environment friendly studio that has a welcoming, artistic {and professional} environment. We work with quite a few manufacturers so it’s unlikely that we’ll designing an identical face of a automotive or identical product for lengthy. The kind of work is assorted, and is extra prone to be idea ideation than manufacturing detailing. The initiatives will cowl a big spectrum with mobility options, plane interiors or perhaps one other supercar impressed Monitor-tor being as seemingly as the following manufacturing SUV.
A consultancy surroundings like Drive’s isn’t for everybody, however the fixed change advantages our artistic group preserving them contemporary, and gaining a breadth of experiences that differentiates them from different designers. The very ability set that many design chiefs search for of their subsequent rent, certainly two former Drive staff shall be ready loosen up on the new SAIC espresso bar.
It’s the numerous experiences that draws our purchasers and advantages their initiatives as they get new views, contemporary concepts and perception from our broad data gained throughout completely different industries and purchasers.
So if you’re searching for some artistic enter to your subsequent venture or if a consultancy surroundings is someplace you want to work, come spherical for a chat. We don’t have a espresso bar however we do have a improbable café across the nook.
(SAIC Design Superior London high picture – images supply SAIC)
https://www.instagram.com/drivedesign/
[ad_2]
