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Tuesday, October 15, 2024

Expertise vs headlines: what shapes belief in AVs?

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Autonomous car (AV) security has lengthy been a topic of business debate: are pc drivers safer than people? Proponents reply with a convincing ‘sure’, normally backed up with the commentary that autos are by no means drowsy, drunk or distracted, and supported by quite a few miles of protected self-driving in each the true world and simulation. However setbacks are inevitable, and the expertise is way from excellent. In 2018, pedestrian Elaine Herzberg was struck and killed by a self-driving Uber check car in Arizona. Extra not too long ago, in October 2023, a pedestrian in California was dragged a number of toes by a Cruise self-driving automotive after being hit by one other car.

Occasions like these can immediate a knee-jerk response: Uber bought off its self-driving unit, and Cruise grounded its robotaxi fleet, sacked 9 key executives, and laid off one-quarter of its workforce. These incidents alone are unlikely to derail the promise of a self-driving future, however they might nudge the business in the direction of a extra consumer-centric method. Self-driving expertise developer Motional has been carefully following client attitudes in the direction of driverless car expertise and publishing the leads to a yearly Shopper Mobility Report. The fourth and newest examine, launched in late 2023, discovered that security stays the highest concern, however one that may be addressed via expertise and schooling.

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