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Ford U.S. EV Gross sales Hit New Document In December, This autumn And Full 12 months 2023

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In December, Ford and Lincoln offered 192,343 autos within the U.S., together with virtually 2 million models moved for all of 2023. Each symbolize a 7% improve year-over-year and a noticeable rebound from the pandemic for the Ford Motor Firm. 

In the meantime, gross sales of Ford battery-electric autos (BEV) improved mainly on all metrics, resulting in a document month, document quarter and the most effective annual end result ever.

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Ford was America’s No. 2 EV model in 2023

In 2023 Ford offered over 72,000 all-electric autos (Mustang Mach-E, F-150 Lightning and E-Transit), which makes it the No.2 model within the section after Tesla. Nonetheless, regardless of the document end result, it was a difficult 12 months for Ford.

In December alone, Ford offered 10,148 all-electric autos, which is 30% greater than a 12 months in the past and a brand new month-to-month document—its second consecutive one. EVs represented about 5.5% of the model’s quantity in comparison with 4.5% the identical time 12 months in the past.

All three electrical fashions—the Mustang Mach-E, F-150 Lightning and E-Transit—famous a year-over-year development final month. Lightning gross sales elevated by 61% to three,800 models, the Mach-E was up by 2% year-over-year to 4,863, and E-Transit gross sales van greater than doubled to 1,485.

Ford BEV gross sales final month (YOY change):

  • Ford Mustang Mach-E: 4,863 (up 2%)
  • Ford F-150 Lightning: 3,800 (up 61%)
  • Ford E-Transit: 1,485 (up 116%)
  • Complete: 10,148 (up 30%) and 5.5% share

And now, the whole gross sales of all Ford Motor Firm autos final month and in 2023 (YoY change):

Ford gross sales: 183,081 (up 6%) and 1,914,094 (up 7%)
Lincoln gross sales: 9,262 (up 27%) and 81,818 (down 2%)
Complete gross sales: 192,343 (up 7%) and 1,995,912 (up 7%) 

In the course of the fourth quarter of 2023, Ford offered a complete of 25,937 all-electric autos. The year-over-year development amounted to 27.5%, whereas the EV share within the model’s whole quantity amounted to five.6%.

In 2023, Ford offered greater than 72,000 all-electric autos within the U.S., or 18% greater than a 12 months in the past, which implies that it was the most effective 12 months ever. That is about 3.8% of the model’s whole quantity.

All fashions famous a development in comparison with 2022, though within the case of the Ford Mustang Mach-E, it was only a symbolic 3%.

Ford BEV gross sales in 2023 (YOY change):

  • Ford Mustang Mach-E: 40,771 (up 3%)
  • Ford F-150 Lightning: 24,165 (up 55%)
  • Ford E-Transit: 7,672 (up 18%)
  • Complete: 72,608 (up 18%) and three.8% share

For reference, in 2022, Ford greater than doubled its BEV gross sales to 61,575 models, attaining a BEV share of three.5% of Ford’s whole quantity (excluding the Lincoln model).

In 2023, Ford offered just a few thousand BEVs lower than Basic Motors at 75,883 automobiles moved. However as a result of all gross sales are assigned to the Ford model, it has grow to be America’s No. 2 all-electric car model after Tesla, whereas GM’s EV gross sales had been unfold throughout a number of manufacturers.

Ford F-150 Lightning

The Ford F-150 Lightning famous 3,800 models (up 61% year-over-year), which in 2023 meant a complete results of 24,165 models—up 55% year-over-year.

In response to Ford, the Ford F-150 Lightning has grow to be the No. 1 promoting electrical truck within the U.S., outpacing the Rivian R1T, the GMC Hummer EV Pickup, the ramping-up Chevrolet Silverado EV and the lately launched Tesla Cybertruck.

Nevertheless, the outcomes usually are not as excessive as Ford beforehand anticipated, hoping that the manufacturing fee will attain 150,000 models per 12 months (12,500 monthly) within the close to future. In the meantime, the bottom costs of the truck elevated for 2024, maybe signaling Ford is anticipating leveling-off demand.

Ford Mustang Mach-E

Ford Mustang Mach-E gross sales elevated in December by 2% year-over-year to 4,863. Equally, the 2023 12 months end result was confirmed simply 3% development to 40,771 automobiles offered, however that is nonetheless an upward trajectory, and a brand new document, by the way in which.

The “gross inventory”—reported by Ford—decreased barely once more to 22,200 models (in comparison with 24,300 a month in the past), however that is nonetheless equal to a number of months of gross sales.

Manufacturing of the Ford Mustang Mach-E in Mexico for world markets decreased in December by 35% year-over-year to simply 4,067 models, which is the brand new lowest stage for the reason that improve of the manufacturing unit in January-February. The height was 13,639 in Might.

If we mix the lowered manufacturing with the lowered stock within the U.S. (aka “gross inventory”), it appears that evidently Ford made a crucial adjustment. The dearth of the $3,750 federal tax credit score for the Mach-E in 2024 additionally doesn’t assist. 

In 2023, manufacturing for the worldwide markets elevated by 21% year-over-year to over 94,000, additionally a brand new document.

The unique plan was to extend the manufacturing fee to 210,000 models yearly by the top of 2023, however it can moderately not occur additionally in 2024 because the producer is cutting down its plan.

Ford E-Transit

Gross sales of the Ford E-Transit van in December amounted to a document 1,485 models, up 116% year-over-year. This one final surge allowed to realize a document results of 7,672 in 2023, up 18% year-over-year.

Ford additionally notes that the E-Transit was America’s best-selling electrical van nameplate in 2023, which implies that it outpaced the Rivian EDV van and a number of different low-volume fashions from smaller producers.

Different Plug-Ins

Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln‘s PHEV gross sales weren’t revealed both.

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