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ITV’s protection of the Guinness Six Nations rugby union match will once more be sponsored by used automobile market Motorway, for the third consecutive 12 months.
Its advertising and marketing is aiming to entice rugby followers contemplating altering their automobile to promote it on-line through Motorway to its community of greater than 5,000 automobile sellers.
Rachael Halliday, model director of Motorway, stated: “We’re proud to be sponsoring ITV’s protection of the Guinness Six Nations for the third consecutive 12 months. As one of the vital watched and talked about sports activities fixtures within the UK, it’s a main spot for Motorway to proceed driving consciousness of our platform to an enormous viewers, finally offering our vendor companions with even better entry than ever to one of the best personal used automobile inventory, multi functional place.”
The sponsorship settlement, deliberate and brokered by Motorway’s media company MG OMD, will span 10 reside video games throughout ITV’s protection of the 2024 Six Nations match.
The sponsorship kicks off with the primary Six Nations recreation on February 2, France v Eire, and can embrace whistle to whistle 10 second inventive idents earlier than video games, throughout half-time and in put up match protection.
That includes former England captain Lawrence Dallaglio, who’s now considered one of ITV Guinness Six Nations most recognisable pundits, Motorway’s model new inventive idents will carry to life the celebratory feeling of getting an incredible deal on Motorway. The humorous adverts characteristic rugby followers celebrating their highest supply, at occasions all through the match after they in all probability shouldn’t be celebrating.
This partnership continues Motorway’s sponsorship of primetime sports activities protection, following their sponsorship of TNT Sports activities’ broadcast protection of the Premier League for the 2023/2024 season.
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