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The corporate importing the Rexton, Tivoli and Korando SUVs, SsangYong Motor UK, has rebranded to KGM Motors UK in step with the Korean car producer’s international relaunch because it seeks to maneuver on from its troubled current historical past.
Along with the brand new title, the UK distributor proudly adopts the model’s international slogan, “Go Completely different. KGM,” reflecting a unified imaginative and prescient to encourage clients to embrace innovation and break free from the strange.
The area of interest, SUV-focused model SsangYong had been used since 1988 by varied dad or mum teams, together with Daewoo/GM Korea, SAIC and Mahindra, which owned it till SsangYong went into receivership in 2020 and was then purchased by KG Mobility in early 2023, which is behind the rebrand to KGM.
Within the UK, the brand new title will likely be set to the appropriate of the manufacturers iconic winged brand, which pays homage to KGM’s heritage since 1954. This company identification (CI) change will introduce a brand new refined model color scheme, the place white on black replaces the present white on blue color palette.
Current SsangYong sellers will likely be rebranded, and the distributor hopes to develop its retail community to round 80 places.
Kevin Griffin, managing director of KGM Motors UK, stated: “KGM World has modified its title for the primary time in 35-years because it transforms right into a model for the longer term. That is an thrilling interval for us all when it comes to unveiling a refreshed, fashionable model identification alongside the event and launch of spectacular merchandise which utilise new applied sciences.
“We now have embraced the change right here within the UK and we’ll proceed to develop as a proud and revered SUV and pick-up truck model.”
It additionally has a technique to steer away from the traditional ‘worth for cash’ notion and turn into identified for prime quality options and expertise.
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