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Subaru UK has appointed Lorraine Bishton as its new managing director.
Bishton, who has been named thrice within the biennial AutoCar High 100 British Ladies within the World Automobile Trade, began her business profession with Ford’s credit score division earlier than shifting to Jaguar Land Rover, holding senior positions in gross sales technique and evaluation earlier than shifting to McLaren Particular Operations the place she held the place of gross sales & advertising and marketing director.
“Subaru is a model not solely with an important historical past and heritage but additionally an thrilling future,” mentioned Bishton. “This can be a crucial section for Subaru because it continues its transition in direction of an electrified future, and I really feel privileged to take the reigns as the brand new managing director.”
William Brown, managing director of Worldwide Motors mentioned: “2023 was a 12 months of progress for the model and we want to proceed this progress in 2024 and past. Lorraine’s appointment comes at a pivotal time, as Subaru launch the brand new Crosstrek mannequin and continues its momentum in direction of electrification with the all-electric Subaru Solterra and extra fashions sooner or later.”
Worldwide Motors additionally manages different automotive manufacturers together with Isuzu UK and GWM Ora, Subaru UK is headquartered in Birmingham, with 65 sellers throughout its UK community.
Pat Ryan, former Subaru UK managing director, has taken up a brand new place inside the Worldwide Motors Group.Â
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