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On-line automotive platform Motors has change into the headline sponsor of the Johnny Vaughan Weekday Drivetime Present on Radio X as a part of an all-year-round multimedia client advertising marketing campaign.
The present attracts 902,000 listeners each week with 50% out there to purchase a used automotive.
The sponsorship, which runs till the top of the yr, additionally consists of co-branded content material alternatives with prize giveaways on Radio X and Coronary heart.
That is the most recent excessive profile advertising dedication for Motors following its just lately introduced two-year headline sponsorship of The British Motor Present.
“We’ve constructed a detailed relationship with Radio X and its listeners by final yr’s sponsorship of the Chris Moyles Present and are trying ahead to additional driving consciousness by our sponsorship of Johnny Vaughan’s massively well-liked present,” stated Lucy Tugby, advertising director of Motors.
“This funding marks the start of the following section of our multimedia client advertising marketing campaign, focused to place the Motors model in entrance of much more potential used automotive patrons, additional demonstrating our dedication to producing excessive volumes of leads for our seller companions throughout the UK,” she stated.
“Following final yr’s profitable Out of Dwelling marketing campaign, we’re investing additional to achieve 80% extra billboard websites and postcodes, with new attention-grabbing visuals which we consider will immediate in-market patrons to think about visiting our platform to seek for their subsequent automotive,” stated Tugby.
Motors can be investing in a brand new nationwide digital and print billboard marketing campaign.
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