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Used automotive market Motorway has launched a brand new marketing campaign that includes real buyer tales.
This new marketing campaign builds on Motorway’s earlier ‘Sellers Compete’ marketing campaign which drove understanding and consciousness of Motorway’s proposition. It’s now focussing on the aggressive offers on supply when sellers compete on Motorway.
Motorway’s new marketing campaign launches right this moment with two new tv advertisements that includes tales taken from Motorway prospects themselves.
The primary options Jen’s story: the TV spot opens with Jen working from residence who chooses to promote one of many household’s automobiles on Motorway from her cellphone.
Within the second spot, Ian is made redundant and decides to promote his automotive on Motorway and is stunned to see the successful bid is greater than he was anticipating.
Along with the tv, Motorway’s through-the-line marketing campaign consists of radio, social and OOH.
Rachael Halliday, model advertising director at Motorway, stated: “At Motorway, on a regular basis we join personal sellers with our nationwide community of sellers, giving each side of the market an incredible worth. And for our subsequent marketing campaign, we’re showcasing actual buyer tales to share the constructive experiences our sellers have had once they’ve bought the Motorway method.
“By giving these success tales a platform we’re assured this marketing campaign will drive better consciousness, join with a good wider viewers and arm us with a good stronger stream of premium, used-car inventory for our seller companions to select from. We’re dedicated to supporting our seller companions and that is simply one of many methods we’ll be serving to them to drive worthwhile development for his or her companies in 2024.”
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