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Greater than 1600 Lamborghinis, coordinated by 100 sellers worldwide. These had been the numbers round Automobili Lamborghini’s contribution to Movember, marking the third 12 months in a row. Established in London in 2003, Movember goals to tell and lift funds worldwide for the remedy of sure males’s well being points, together with prostate most cancers, testicular most cancers, psychological well being, and suicide.
That is why, all through November, Lamborghini sellers and prospects organized and took half within the “Bull Run” rallies of vehicles embellished with adhesive mustaches that homeowners utilized to their hoods, particularly for the event. The biggest gathering was held in Newport Seashore in the US with 80 vehicles concerned, adopted by Beverly Hills with 60 vehicles collaborating.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “For this version, as nicely, we hope to have made a precious contribution to Movember. There have been so many sign-ups and initiatives worldwide, and we’re proud to play a component in elevating consciousness of such essential points. We hope that our assist will set an instance and that an increasing number of corporations will determine to do their half, as a result of in these instances each small gesture is a useful piece in reaching the purpose.”
Moreover the Bull Runs, a number of different initiatives had been organized through the month. On the official Movember web site, there was a fundraiser initiated straight by Automobili Lamborghini, which enabled greater than €230,000 to be donated to the affiliation this version. One other notably profitable initiative was collaborating with Gillette through the World Finals at Vallelunga, in Rome. Throughout the races, the world’s main firm in shaving merchandise arrange a sales space that was visited for the event by one of many affiliation’s founders and Lamborghini executives, who collectively trimmed their beards and mustaches as an indication of assist for Movember.
Additionally on this version, the Home of Sant’Agata Bolognese launched a venture with the Bologna Soccer Membership, meaning to unfold the Movember messages much more extensively. For the event of the Collection A championship match between Bologna and Lazio, a Huracán Tecnica was displayed exterior the Renato Dall’Ara stadium in Bologna. The automobile was embellished with a number of QR codes linked to unique social media content material and unpublished interviews with gamers on the significance of psychological well being and the subject of most cancers prevention.
The month devoted to Movember has ended, with an array of profitable actions and optimistic outcomes achieved by Automobili Lamborghini. Nonetheless, the mission of elevating consciousness about males’s well being doesn’t end on the finish of the month however is a year-round effort.
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