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Fiona Mackay has joined Nissan GB as its new advertising director, tasked with main its advertising transformation within the UK because it accelerates in direction of changing into an all-EV model by 2030.
The automotive firm mentioned Mackay brings a wealth of earlier expertise main massive groups by way of complicated organisational change throughout a wide range of roles in OEM product, model and advertising. She has joined Nissan from Auto Dealer, the place she spent three years as director of automotive finance, and she or he had beforehand spent two years as advertising director at Nissan’s finance associate, RCI.
“This can be a improbable alternative to affix a very dynamic firm that dares to do issues in a different way and has formidable plans for the longer term,” she mentioned.
“The automotive trade is experiencing fast evolution, whether or not that be in electrification, evolving shopper wants or digital transformation, so an opportunity to steer that change and positively affect individuals’s perceptions of electrical automobiles with one of many market leaders is irresistible.”
Andrew Humberstone, managing director of Nissan GB, added: “I’m delighted to welcome Fiona to our workforce and look ahead to working together with her on a wide range of thrilling tasks.
“Her mixture of experience and expertise in automotive gross sales, advertising and the monetary sectors might be an actual asset to our organisation as we embrace the adjustments happening in our trade and drive our enterprise forwards to future success.”
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