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Bentley Motors achieved its third-best-ever yr in 2023 with world gross sales of 13,560 luxurious automobiles. Though an 11 p.c lower on 2022, Bentley’s best-ever outcome, curiosity in luxurious personalization reached increased ranges than earlier than. Round three-quarters of consumers went past the 46 billion configurations obtainable from the usual choices vary so as to add bespoke content material from Bentley’s Mulliner division, representing a 43 p.c rise over 2022, indicating the will for actually distinctive exclusivity within the luxurious trade.
Prospects had been additionally more and more interested in increased income fashions resembling Azure, S, and Pace, the combination of which reached 70 p.c up from 30 p.c in 2022. The Bentayga Prolonged Wheelbase additionally exceeded expectations reaching greater than a 3rd of the corporate’s SUV orders in its first full yr on sale. Bentley’s vary of hybrid autos remained in style, with the UK being the main market with one in 4 Flying Spur and Bentayga clients selecting the hybrid choice.
Taking a look at regional efficiency, troublesome market circumstances persevered, and though there was constructive development in Asia Pacific (5 p.c up) and the Center East, India, and Africa (2 p.c up), key markets resembling China and the UK declined by 18 p.c in each instances. The pattern for SUV shopping for continued as Bentayga remained Bentley’s primary mannequin, accounting for 44 p.c of complete gross sales and reinforcing its place as probably the most profitable luxurious SUV on this planet. Moreover, constant attraction continued for the Continental GT and GT Convertible, accounting for practically a 3rd of gross sales, 31 p.c, with the Flying Spur, the world’s best luxurious four-door grand tourer, reaching 25 p.c of complete gross sales.
Despite difficult circumstances in key areas around the globe, the Americas maintained its place because the biggest-selling world market. Apparently, Bentley’s house market within the UK is now the primary promoting area for hybrid fashions by proportion, with 27 p.c of gross sales in 2023 chosen as a hybrid choice.
Commenting on the worldwide gross sales outcomes, Adrian Hallmark, Chairman and CEO of Bentley Motors, mentioned: “The posh market was not immune from the difficult market circumstances seen around the globe within the second half of 2023 and regardless of this, we had been capable of ship our third highest retail place in historical past and enter 2024 with a powerful order financial institution. Constructing on this, our high quality of gross sales was a lot larger, with important will increase in our increased worth derivatives, and a big development in demand for bespoke personalization. We stay cautiously optimistic for the yr forward, with a continued sturdy world demand by market and mannequin, excessive ranges of curiosity in our hybrid fashions and with extra to comply with this yr.”
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