Renault Group: Robust acceleration in gross sales in 2023 due to a powerful and complementary model technique

RENAULT BRAND

Worldwide

The Renault model registered a strong worldwide efficiency with gross sales up 9.4% (1,548,748 automobiles) in comparison with the earlier yr. Happy with its worldwide recognition, Renault is the best-selling French model on this planet.

Renault continues to outperform on the Mild Business Autos worldwide market, with a 19.9% development, in a market up 10.4%.

Considered one of Renault’s highlights in 2023 was the reveal of its “Worldwide Recreation Plan 2027″, which, with 8 new fashions between 2023 and 2027, will make sure the model’s future development within the markets past Europe. In 2023, the event outdoors Europe was primarily pushed by Brazil, Turkey and Morocco.

Europe

The exercise was particularly sturdy in Europe with a outstanding development of 19.3% with 977,635 registrations. Renault outperformed the European market, which grew by 13.9%: the model gained market share and is transferring from 5^th to 2^nd place within the European PC+LCV (passenger automotive + gentle business car) market, whereas persevering with its value-based business coverage with one car out of two offered to retail prospects.

The expansion in gross sales has been primarily pushed by Spain (+30%), Italy (+37%) and the UK (+51%).

In France, its home market, Renault confirmed its main place in PC (277,914 gross sales, +18%) and LCV (112,569 gross sales, +13%). Clio, the preferred car in France, turned the best-selling automotive with 111,741 registrations in 2023, all gross sales channels mixed. Clio is now #3 in Europe with greater than 219,365 items offered.

Renault can be a real European chief in Mild Business Autos⁵ with a 25.7% development, in a market up 15.3%. Kangoo/Categorical (+32.4%) and Grasp (+14.5%) are the leaders of their segments.

Business coverage targeted on worth mixed with market share beneficial properties

In step with its value-oriented technique, Renault is accelerating its offensive on the C section and above (+26%) in Europe.

• Within the C section and above in Europe, the Renault model recorded a 26% gross sales development in contrast with 2022, due to the success of Arkana, Austral, Espace E-Tech Hybrid and the Megane E-Tech electrical.
• The combination and gross sales channels are virtuous: in its 5 foremost international locations in Europe, the Renault model generates greater than half its gross sales within the value-creating market of retail prospects. As well as, top-of-the-range variations corresponding to “Esprit Alpine” are appreciated by prospects. 51% of the Austral and 44% of the Espace E-Tech Hybrid gross sales are within the Esprit Alpine model.

Electrification: a successful technique in Europe

Renault is continuous its electrification offensive (hybrid and all-electric automobiles). The sturdy technological selections made by the model are proving to be related, in step with buyer expectations: an all-electric portfolio on the one hand and a hybrid portfolio on the opposite, for a extra progressive power transition. Renault has thus accelerated its development, with a 19.7% enhance in gross sales in a single yr (270,362 automobiles offered) and took the 3^rd place in Europe for electrified passenger automobiles. Gross sales quantity of electrified automobiles now account for 39.7% of the model’s passenger automotive gross sales.

This development was supported by a 62% enhance in hybrid car (HEV) gross sales, 185,666 items in complete. Austral, Clio and Captur are among the many high 10 best-selling hybrid automobiles in Europe.

Megane E-Tech electrical, launched mid-2022, is the car that has repositioned the model within the all-electric market and helped it win over new prospects (conquest price over the competitors of greater than 50% in Europe). 47,504 items of Megane E-Tech electrical have been offered in 2023 and locations itself throughout the high 3 of the gross sales of its class in Europe.

The Renault model’s all-electric portfolio will likely be expanded in 2024 with Scenic E-Tech electrical and Renault 5 E-Tech electrical.

2024: a historic yr in business launches for the Renault model

2024 will likely be a historic yr with 7⁶ new automobiles launches:

• 2 new all-electric automobiles with Scenic E-Tech electrical, providing greater than 600 km of WLTP vary, and Renault 5 E-tech electrical – all-electric pop icon.
• 2 new hybrid automobiles in Europe, together with Rafale E-Tech.
• New Renault Grasp (ICE and all-electric model)
• 2 new automobiles in markets outdoors Europe: Kardian and a Renault Korea Motors car.  In 2024, the Renault model will proceed to roll out the “Worldwide Recreation Plan 2027“. After Brazil and Turkey in 2023, this yr will likely be highlighted by the deployment of the plan in Morocco and South Korea.

DACIA BRAND

Rising success in Europe

In Europe, Dacia offered 562,890 items. The model enjoys rising success and registers a 17.4% development in a market up 13.9%. Dacia has moved up 4 locations and is now ranked eleventh on the European PC + LCV market. Within the PC market, Dacia joins the highest 10 in Europe.

This result’s pushed by its new sturdy model identification of “important, cool, strong, reasonably priced, and environmentally pleasant automobiles” structured round 4 pillar fashions, all of that are rising in comparison with 2022.

Report market shares of the model in Europe

This efficiency enabled Dacia to realize a file market share.

• 3.8% (+0.1 pt vs. 2022) in PC + LCV
• 4.3% (+0.1 pt vs. 2022) in PC
• 8.3% (+0.7 pts) in PC for retail prospects. The model confirms its 2^nd place on the retail car market in Europe⁷, its core market.

Outcomes pushed by a powerful new model identification

Dacia’s outcomes are pushed by a sturdy new model identification structured round 4 pillar fashions. The model is well-liked with all varieties of prospects with conquest and loyalty charges at the perfect stage in the marketplace.

• Dacia Sandero world gross sales totalled 269,899 automobiles, up 17.6% in comparison with 2022. Sandero maintains its place because the market chief for retail car gross sales in Europe⁸ since 2017.
• With 200,633 items offered worldwide, Dacia Duster grew by 1.7% in comparison with 2022. It maintains its place within the high three European retail SUVs gross sales.
• Dacia Jogger recorded 94,095 items offered worldwide, up 65.6% in comparison with 2022. In Europe, it’s the best-selling car within the C section retail gross sales, excluding SUVs.
• With 61,803 items offered worldwide, Dacia Spring is up 26.4% in comparison with 2022, making it the third best-selling electrical car to retail prospects in Europe.

2024: 2 new automobiles in the marketplace

Dacia will launch 2 new automobiles:

• New Dacia Duster on sale beginning March 2024.
• The new 100% electrical Dacia Spring, with an all-new design, each exterior and inside, will go on sale in summer time 2024.

The model may also introduce Bigster, a C-segment car, on the finish of 2024.

ALPINE BRAND

In 2023, Alpine continued its double-digit development within the high-end section for the third consecutive yr, with 4,328 automobiles offered, up 22.1%:

• In Europe, the model recorded sturdy development, particularly in Germany (+34%), Belgium (+32%) and France (+26%).
• The Alpine A110 maintains its place because the main two-seater sports activities coupé offered in Europe in 2023, pushed by the success of the A110 R and the restricted editions: A110 San Remo 73, A110 R Le Mans and A110 S Enstone Version.
• The model makes 3/4 of its gross sales on the top-of-the-range variations.

Alpine’s worldwide growth technique

In 2023, Alpine is continuous its worldwide growth technique with its growth in new international locations corresponding to Israel and Morocco, and now has 146 sellers worldwide. This can proceed in 2024 with Alpine’s arrival in Turkey within the first half of the yr.

2024 for Alpine

Alpine begins 2024 with an order ebook stuffed for 7 months due to the profitable begin of the A110 R Turini launched in December 2023.

2024 will mark Alpine’s shift into electrical, as introduced in the course of the Renaulution plan in 2021. The model will current its electrical sizzling hatch, the Alpine A290, the primary all-electric car for Alpine.

MARKET OUTLOOK 2024

In 2024, European and Latin America automotive markets are anticipated to be secure, and Eurasia is anticipated to say no by 11%.