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Thursday was reveal day for the Rivian R2, in addition to the R2’s shock sisters the smaller R3 and R3X, and we like what we noticed. Deliveries received’t start till 2026, so it’ll be some time earlier than we really get to drive one, however with not less than 300 miles of vary and a $45,000-ish beginning value, not less than on paper, it seems fantasticOne factor it didn’t reveal, although, was a truck model of both the R2 or R3.
Which will have come as a shock to lots of people who assumed that as a result of Rivian sells each the R1S and R1T, there could be an R2T, as effectively. From a enterprise perspective, although, it’s in all probability smarter for Rivian to concentrate on crossovers. As AutoPacific’s Robby DeGraff identified on BlueSky, there could also be loads of demand for vans on the whole, however demand for electrical pickup vans is quite a bit decrease. So it is smart for Rivian to concentrate on crossovers as a substitute of making an attempt to construct one other truck alongside the R1T.
However simply because we will perceive why Rivian would need to concentrate on the R2 and R3 over including one other truck to its lineup doesn’t imply we don’t nonetheless need one. Come on! It will be so cute! The Ford Maverick wants some extra competitors, and the Rivian R2T might be that competitors.
OK, it could be much more costly than the Maverick, so it wouldn’t be a direct competitor. Nonetheless, we will think about loads of individuals who would possibly in any other case purchase a Maverick might be satisfied to purchase the R2T as a substitute. And with a beginning value within the $40,000 vary, it could be much more reasonably priced for extra folks than the $70,000 R1T.
Crucial factor, although, is that the R2T could be cute. Only a cute little truck doing cute little truck issues. With so many offended, aggressively styled automobiles on the street, the U.S. may all the time use extra cuteness.
Come on, Rivian. Don’t hearken to the accountants. They’re boring and all the time complaining about numbers. Take heed to us as a substitute. Auto journalists make glorious product planners, and we’re telling you the R2T could be superior. So are you able to construct it for us? Please? Fairly please? Fairly please with whipped cream and a cherry on high?
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