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Dacia’s UK retail community is reworking at tempo with 40 now that includes a brand new inside showcasing the model’s visible identification.
The rollout will likely be full forward of the launch of the All-New Dacia Duster later this yr.
To date, the transformation has taken simply 10 weeks, making it what the producer says is the quickest introduction of such a complete overhaul of retailer amenities for any Renault Group model within the UK.
The remainder of the Dacia UK community could have the brand new inside idea put in over the approaching months, with the model’s ambition being that each one its websites could have the works accomplished for launch of the All-New Duster later this yr.
Recycled and sustainable supplies have been utilized in fixtures and fittings, equivalent to panels, rugs, flooring and lights.
On the coronary heart of the idea are ‘bricks’ that are made out of 6,000 recycled tyres and specifically made for Dacia and which act as stands for panels across the showroom.
Elsewhere, show boards within the new inside are manufactured from honeycomb cardboard and are printed with a minimal layer of ink, whereas the sofas are lined with 98% post-consumer recycled polyester, together with plastic bottles. The carpets are produced from 100% recycled yarns from nylon waste, used carpets and industrial waste.
Three codecs have been created to cowl totally different showroom sizes and the variety of vehicles on show. Ought to a buyer’s chosen mannequin not be on show within the showroom, there’s the choice of utilizing the Dacia AR augmented actuality app with which clients can discover each Dacia automobile in 1:1 scale.
Luke Broad, Dacia’s UK model director, mentioned: “The speedy set up of our good new retail areas has been achieved by conserving issues easy, useful and revolutionary. Working along with our nationwide retail community, the brand new areas embody every part that Dacia stands for.”
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