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UMW Toyota Motor (UMWT) ended 2023 as the highest non-national carmaker for the third 12 months working. Final 12 months, the corporate offered 108,107 models of Toyota and Lexus automobiles, the best ever in a calendar 12 months. The momentum continued in January 2024, with 6,276 models of Toyota and Lexus automobiles offered final month.
Digging deeper, the Toyota model secured 32% of the general non-national passenger car market in 2023 with 75,337 models. That’s behind Honda within the N-N PV phase, and fourth general. Within the non-national SUV phase, the model stated it offered 22,533 models for a 19.6% share.
No surprises within the pick-up truck class, the place the Hilux reigned supreme with 27,447 models in 2023, translating to a 47.2% share. Similar goes with the panel van phase, the place Toyota’s secured 3,424 registrations in a market of three,424 models – no typo there, only a 100% non-national market share.
“Our success is a mirrored image of our dedication to delivering high-quality automobiles and an unparalleled possession journey. We recognize the constructive reception from the market and our prospects, acknowledging our various mannequin vary and forward-thinking approaches. As we proceed to set new benchmarks, our focus stays on offering significant and progressive mobility,” stated UMWT president Datuk Ravindran Ok.
Gross sales apart, final month noticed the conclusion of the Toyota Eco Youth Programme (TEY) 2023/2024. Organised by UMWT with the schooling ministry, TEY showcased the affect of environmental schooling on the youthful era. Since its 2001 inception, the long-standing TEY has engaged 506 faculties, benefiting 2,690 college students and leaving a long-lasting affect. Final week noticed the inauguration of a brand new 3S outlet in Nibong Tebal, Penang.
“Embarking on the brand new 12 months, our dedication resonates within the pleasure and mobility we provide. Our dedication extends past automobiles to crafting experiences that deliver happiness and superior companies to all our valued prospects. We emphasise our dedication to making sure each day life presents accessibility, creating happiness and mobility for all,” Ravindran added.
Later this month, UMWT can have a ‘Past Zero’ occasion that marks Toyota’s dedication to the journey in the direction of carbon neutrality by 2050. At this occasion, UMWT will showcase its multi-pathway mobility options catering to various wants and usages, aligning with Malaysia’s imaginative and prescient for net-zero greenhouse gasoline emissions. What’s this multi-pathway factor about? We’ve performed a deep dive right here.
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